Difficulty With Naming A Website

One of my favorite dev sites is trying to come up with a new site for a project they are working on.  You can find the article here on codinghorror.com. This does bring up an important issue: It can be really difficult to name a website.  I chose this site because it was suggested to be as an alternate name by godaddy.

I wonder how many people agonize for days over what domain to choose? There are so many brands out there, I think you have to be careful not to infringe on something someone else has already done, and more importantly you don’t want a URL that is too closely associated to something that you don’t want to be associated with.  I believe that codinghorror.com is doing a good thing in asking their readers to help pick the domain.

I think some important things to consider are:

1. Keywords in the domain

2. Branding Potential (think t-shirts, business cards, etc, depending on the type of site)

3. The professionalism of the Domain (if this is an ecommerce site, or a personal blog, it should make a difference on what domains are appropriate)

4.  Past uses, existing links, etc. (if the site was recently expired, it could have links pointing to it, problems with G, or other things you need to investigate).

5.  Is the domain easy to remember?

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